http://www.bit-tech.net/news/2006/10/04/Game_file_sizes_could_soon_be_70_smaller/

Confused by the fact that I hadn’t heard about this technology before, I spoke to one of the men behind it directly - Dr Sébastien Deguy. He assured me that there were no catches with his system, that if a game contained 1GB of textures he would be able to reduce that to 300MB and lose no quality. When I asked why everyone wasn’t using the program at the moment he explained it was due to people needing to be retrained in learning a new system. He was optimistic however, that soon all games companies will be using their new texture tools.

This whole article is funny, because the editor doesn't understand the concept of procedural texture generation. I believe he has the impression that the textures are comrpessed, truthfully, the demo scene, and yes.. game designers have been using procedural texture generation for years and a certain High Profile Game by the Name of Spore will be using it too. People should maybe read the product description.. before writing an article.